วันเสาร์ที่ 30 มิถุนายน พ.ศ. 2555

Steve Boxer

met with the CEO of Sony Computer Entertainment to discuss the reconstruction of new IP Sony PS3, games for murderers PS Vita, his pet project and JK Rowling Wonderbook

Sony Computer Entertainment CEO Andrew House, I suppose that E3 2012 was the source of much needed respite.

Whatever the pressures of making a presentation in the heat of a press conference bells and whistles -. House for black, urban, which is their comfort zone

Concentration

But in games, the exclusion of all others would have offered a welcome relief from toil Sony business in their fight back from a disastrous 2011.

In recent months, Sony has released financial results worst in living memory, and, in general, President and CEO Kaz Hirai of Sony - the previous holder of the work in the House - company launched a restructuring accompanied by job losses.

house was full of praise for the impact Hirai had since landing the top job at Sony this month of April: "Kaz was very clear about communicating that sense of urgency and gone are the days when the concerns of each constituency somehow obtain excess relative to the major challenges facing the organization in general.

"So on the positive side, there is a strong sense of teamwork and a sense of common purpose" A mantra of Sony. This is to integrate the capabilities of the company the best possible way. and none of the bickering and infighting that should not be tolerated in the country believe that Kaz is an agent of change: it has fully established his mantra that Sony will change and will change Sony "

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of the situation - and certainly within the company to his power base - is helped enormously by the fact that the division of SCE (PlayStation part of the company) is currently profitable, then a period of loss which is inevitable during the first part of a life cycle of the console, then at least avoid any work of sacrifice.

"We benefit because we are a profitable part of the company and contribute significantly to the financial situation," he said. "We firmly believe that the area of ??interactive entertainment network and is a very strong growth potential.

"which was reinforced when, as part of its strategy very first conference, Kaz was very clear on three main areas of society they see as central to Sony's growing presence in General and we are pleased to be one of those trades. "

Sony E3

We found the house the day after Sony's E3 press conference, which won praise for the Japanese giant.

Sony filed a series of new intellectual property for the PlayStation 3, especially beyond two souls (David Cage on Heavy Rain fame), the last of us (made by Naughty Dog developers of Uncharted) and intriguing Wonderbook, which uses the PlayStation Eye camera, PlayStation Move and a book form to generate any type of augmented reality -. books meet the pranks games

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professed himself satisfied with the offer of the company.

"There are some things I would note that, non-exclusive, but only the possibility of offering three new possible IP addresses in the sixth year cycle of the platform is a huge test for Shuhei Yoshida, who runs Worldwide Studios, "he said.

"I think it's also a testament to the longevity of the platform itself. So look beyond David Cage and Quantic Dream, the last of us watching from Naughty dog, and then I chose to announce personally Wonderbook from near the house to study in London, was a relatively good performance. "

Wonderbook is clearly a personal project for the house, is delighted that JK Rowling got -. One of the first titles of the new platform will be the fate of Harry Potter

"For me there is something a little magic in terms of - as I said on stage - taking one of the oldest interfaces the data we have, which is the book, and then somehow through the magic of new technology and AR, bringing to life.

"I am a great reader, and I was an avid reader as a child, and I think there is something like a child to fulfill this dream of putting books in of life. We were very lucky that JK Rowling share our enthusiasm for the potential Wonderbook, and the excitement builds as it has been the creation of new content for the first launch of a book of spells.

"We believe Wonderbook is a very interesting model that we will start with spellbook -. I thought it was very important to come up with something akin to a very high deductible and a great storyteller - but the beauty of the platform and how it is defined is that it provides an easy development environment for many other forms of content that generates highly profitable.


"It's magic, it's wonderful and there is a sense of play, but also a book. We were punished many in the interactive entertainment industry for a particular form of content or types of games that are very important. I think this is a great opportunity for us to show that interactive forms of entertainment can be taken in other directions. "


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