วันจันทร์ที่ 30 เมษายน พ.ศ. 2555

giant veteran video game has just undergone its first ever annual loss, prompting a new focus on digital downloads

At a meeting of investors after news of £ 330 million annual loss Nintendo, Satoru Iwata president presented his views on the state of the industry and plans for the future.

The big announcement is that the company is radically changing its approach to the release of the game console 3DS. Beginning with the release of New Super Mario Bros. 2 this summer, the Canadian manufacturer titles will be available in stores and digital download simultenously.

Customers can buy online digital versions through eShop the company, or through prepaid cards available in high street stores. According to GI.biz, Nintendo will not fix the prices of download codes, enabling retailers to choose their own.

Iwata also said that this combined approach and digital retail with the launch of the new U Wii, due out this Christmas. "For our digital business to grow dramatically, it is imperative that we increase the exposure of digital download products to potential consumers," he said.

This is a substantial movement for Nintendo, which has lagged behind its rivals Sony and Microsoft to provide a strong service for digital gaming devices.

Currently, the video game industry moves increasingly to a single digital model in which all games are sold via online download. In the market for PC games, digital downloads have resulted in retail sales over 2010, thanks to specialized services such as steam, which more than accounts of 40m active users.

Earlier this year, Sony began to make some PS3 titles simultaneously available for download or retail in the U.S., and the plan is for all games Vita to start the same way. Microsoft is resisting the simultaneous approach, but its Xbox Live service offers downloads of full games for several weeks after the release of details, and offers a lrge download only titles.



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