วันพุธที่ 17 สิงหาคม พ.ศ. 2554
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GamePro last week shocked the industry when the magazine announced the backbone that the transition to a quarterly format. Rignall Julian, vice president of GamePro Media, recently explained the decision to Gamasutra. In a market with declining circulation, believes Rignall 's still a place for print. According to the executive branch, the choice is either to become incredibly cheap and "disposable" or, as GamePro intend to do a more expensive, premium product.

Rignall said their just isn't a place for "sort of six, seven dollar magazines that are kind of cheap and a bit crap with low production." Magazines, to him, are no longer an impulse purchase, and most gamers can get their info on websites (like this one) anyway. According to Rignall, today's magazines are sold to a different kind of customer, "sort of upper-middle-class NPR listeners," that have "a level of connoisseurism about what they like."

Besides aims at a different type of consumer, GamePro will also reduce sales, the limitation on places where "We know that they 'll sell." Also thanks to the quarterly format, breaking news reporting is in the background to "take thoughtful" reporting. Rignall it compares with "a magazine that celebrates style gaming in terms of its kind within the context of history, what 's type is now and where it' s going on."

Go to Gamasutra to read more about the new GamePro, including Rignall 's conviction that, even if this fails, he hopes it heralds an era of gaming magazines "style \."

JoystiqGamePro VP talks about the move to quarterly mags originally appeared on Joystiq on Fri, 5 August 2011 23:00:00 EST. Please read our terms for use of feeds.

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