วันอังคารที่ 26 กรกฎาคม พ.ศ. 2554

The game offered three levels of in-app purchase: $ 0.99, $ 4.99 and $ 29.99. The 99-cent option for approximately half the in-game transactions, but only 9% of sales, while the animal was $ 4.99 a share from 42% in both transactions and sales.

The whales splashing out $ 29.99 each made an in-app purchasing only 8% of transactions, but 49% of sales. NimbleBit fed the whales and prospered, in other words.

This data is highly important for the mobile games industry, particularly on iOS, where freemium games are riding high in the App Store charts.

As of this writing, 11 of the 20 top-grossing iPhone games in the App Store UK Freemium title. Free-to-play games Zoo Tap, Tiny Tower (NimbleBit other titles), Tap Pet Hotel, Happy Park, Texas Holdem poker and Smurfs 'Village have earned more money than any Angry Birds. In the U.S., the trend is even more advanced: 15 of the 20 top-grossing iPhone games are freemium.

Back to Flurry, who has previously claimed that in June 2011, 65% of revenues from the 100 top-grossing games in the U.S. App Store Freemium titles were compared to 38% in January 2011. It also suggests in her new blog entry that only "about 3% of consumers 'money within freemium games on the phone.

Games-industry consultant Nicholas Lovell of Games wrote a letter revealing blog post about whales in August 2010, suggesting that the current borders of the physical content distribution company encourages all consumers to be treated equally, with fixed price points.


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