วันศุกร์ที่ 15 กรกฎาคม พ.ศ. 2554

 

After the end of trading yesterday, Electronic Arts made a big splash with the acquisition of PopCap Games, picking up the developer of Bejeweled and Plants vs. Zombies in a deal worth between $750 million and $1.3 billion. Despite the significance of the pickup, the reaction to it from analysts and Wall Street has been mild at best.

Dividdeeeeennnds!

Electronic Entertainment Design and Research analyst Jesse said Divnich GameSpot the structure of the transaction - to change the payment, depending on how much revenue for EA PopCap brings in the coming years - will help temper concerns about EA paying too much.

"Go into the last five years, most acquisitions in emerging markets for a 10x to 20x multiple on revenues," said Divnich. "The purchase price will eventually fall by PopCap between 10x to 20x range, so that PopCap 's typical acquisition and in-line with current market standards."

In a note to investors, Wedbush analyst Michael Pachter was more positive on the business say, \ it "has the potential transformative."

"From our perspective, PopCap great strategic fit, and we acknowledge that there are limited opportunities for the acquisition by EA, who want the potential to give so much to add to EA 's upper and lower lines," Pachter said . "However, EA 's has to be acquisition history is uneven and the investors are typically skeptical about large acquisitions. We think that the deal' s structure provides some protection, and note that at the lower end, the deal would only expensive, but would not be a disaster. "

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"Investors, analysts reserved on EA-PopCap union" was posted by Brendan Sinclair on Wed, 13 Jul 2011 10:11:26 -0700

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