วันศุกร์ที่ 21 พฤษภาคม พ.ศ. 2553
05/22/2010 GameStop 's book Zork' acquisition engine 'experiment was a success
Games free game browser Legends Zork was a little experiment GameStop. Retail helped free online game play as in stores and online as a major name in "Free2Play" maintenance. This Hasn t 'just experience in providing online content to customers - GameStop also use it as a testing ground for the promotion of specific games.

\\ "Target customers receive free maps in the game and play with the purchase of a GameStop, and they used a code card to enter the online game site," explained COO J. Paul Raines, yesterday 'call with investors. "The results that we have added many new players in the game Legends Zork , Roughly doubling the audience that the game in four weeks. Our customer acquisition costs were significantly lower than advertising driven customer acquisition, and it is clear now that the stores can effectively transform the players in online games and provide multi-channel gaming experience. "

Later, in response to a question about the growth of online games and its effect on GameStop, Raines called stores GameStop "customer acquisition engine" for a specific game online, as shown Zork . with the idea of GameStop ', seem to earn income by promoting online games in stores - and then possibly sell DLC Cards . If it can do those things, it has nothing to be afraid of browser games.

JoystiqGameStop 's book Zork' acquisition engine 'experiment was a success originally appeared on Joystiq on Fri, 21 May 2010 13:00:00 EST. Please see our terms for use of feeds .

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